B E E P O S I T I V E

At Avallen we believe in standing up for our environment and creating a brand that gives back more than it takes. Bee-ing positive has never tasted this delicious.

Steph, Tim and The Bees

What is Avallen?

Avallen is a Calvados, a traditional cider brandy made from apples and produced under strict rules in Normandy, France. You could say that Calvados is to Normandy what single malt Scotch is to Scotland.

Apples are the heart and soul of Avallen, with 40 different varieties used from 300 different orchards, all located in the heart of La Manche, Normandy. We love apples so much, even our labels are made from them!

In a category dominated by old-fashioned producers, Avallen represents a younger, fresher and more apple-filled future.

Forget spice and dry fruit flavours. Avallen is floral, fruity, and proudly apple-forward.

Appealing to everyone from gin drinkers when served long with tonic, to those who enjoy their spirits brown, or even fruity cocktail fans, Avallen is perfect for mixing, as a refreshing spritz, or simply for sipping.

Produced entirely in the West of Normandy, Avallen is aged for two years in French oak before being bottled with no added sugar, caramel or boisé.

Made from nothing but real apples, water and time...

Avallen, which means 'apple tree' in Old Cornish, is a spirit born from a simple question: what’s the most sustainable spirit we can make. The answer led us on a journey, taking in ingredients, locations and people, all the way to Normandy, the orchard of France and the spiritual home of Calvados.

We questioned the environmental impact of every spirit’s raw materials, shunning grains, cane, agave and grapes. We thought long and hard about every single aspect of producing a drink, from the weight of the bottle to which bank we should trust with our money, putting sustainability at the very core of what we do.

We’ve committed to making a spirit that’s delicious, approachable and fun, and also has a positive impact on the biodiversity of our incredible planet.

Nose

Fresh apples with floral honeysuckle

Body

A lingering toffee apple finish

Finish

Richly warming with a hint of vanilla custard

Fig 001 – Taste Profile
Fig 002 – Bee Positive

So what are we doing for the bees?

Donating to charities

For every bottle of Avallen sold we donate €0.50 to organisations and charities that champion the protection of bees, the restoration of their habitats, and the ban of harmful neonicotinoids.

Planting flowers

Our goal is to plant 10,000 flowering plants over the next three years through events, our amazing beeboms, and restoring wild meadows at the distillery.

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Discover more about our transparent business practices with

Locally Sourced

2% of our apples are grown on-site at Distillerie Coquerel, which produces our Calvados. The remainder comes from farms all within 20km of the distillery. Our bottle, label, box and cork all come from France.

No Added Sugar

We don’t add any sugar, caramel or boisé to Avallen. Check out our lab analysis which shows the full composition of our liquid. We’re proud to share it with you on the Provenance website which you can check out here.

Nature Conservation

We are financially supporting local bee conservation organisations by donating €0.50 for each bottle sold. We are also committed to planting 10,000 wild plants over three years in order to support wild bee populations.

Awards we’ve won along the way

The Drinks Business Green Awards 2019
The Spirits Business Master 2019

Steph & Tim

Stephanie Jordan

Take one part France, one part Colombia and one part England, shake and strain and you get Stephanie Jordan, Avallen’s queen bee.

After forging a career at the world’s biggest spirits company as well as with small, independent wine and spirits businesses, Steph launched Drinking Out Loud, her own consultancy, and today works with some of the world’s most prestigious drinks brands.

Steph loves good cheese, Latin rhythms, regular yoga classes, and spending time with her family in the French countryside.

Tim Etherington-Judge

Hailing from the golden beaches of Cornwall, a region that shares a long connection with Normandy, Tim Etherington-Judge has had an extremely successful career in drinks. He has won awards as a bartender and held the role of global brand ambassador for a renowned whiskey brand. More recently, he founded Healthy Hospo, the hospitality industry’s leading health and wellness platform.

When not trying to save the bees, Tim can be found cycling, running, or generally doing as much sport as he can cram into his day.